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MBA Connects with Dream Company at Case Competition
Ryan Shaw meets Sony execs following second-place win at Texas Christian University
When Eller MBA ’09 Ryan Shaw heard about a Sony Electronics-sponsored case competition at Texas Christian University (TCU), he jumped at the chance to participate. “Sony is a company that I have always dreamed of working for,” he says. “It sounded like an excellent opportunity to network with my dream company.”
The competition had an unusual format: instead of working within an all-Eller team, Shaw was randomly assigned to a team with students from top business schools from around the country. “My team was composed of students from Georgia Tech, TCU, Indiana, and Emory,” he says.
The team tackled a case involving the Sony Reader, a digital book device that uses paper-like e Ink technology instead of a backlit screen. Shaw’s team placed second, beating out teams with members from Harvard, Berkeley, Kellogg, and, MIT. He and his teammates split a $4,000 cash prize, and each received a Sony Reader.
But perhaps most importantly, the case competition gave him a chance to connect with Sony executives. “We had a ton of face time with the Sony execs,” Shaw says. “I was very lucky to have been able to have put my best foot forward.”
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